he's pulling one out."ġ0:18AM - It's quite small, extremely thin! It almost vanishes when he turns it on its side. The first and second gen, but exactly the same. It's an oval shape, and it fits in with the line. "But we have a new iPod nano for this holiday season."ġ0:18AM - "Exactly the same display, but it's the thinnest iPod we've ever made. You know we shipped the first nano in 2005, it's only been 3 years." Showing off the older generations now, boasting of the improvements. We're upgrading to 120GB at $249."ġ0:17AM - "We went from 1,000 songs to 30,000 in your pocket. We've offered in two models, thin and thick, but we're discontinuing the thick one. nano anyone?ġ0:16AM - "Total sales since we started are over 160 million." "So with that, I'd like to tell you about some new products. it's funny." Ha! Big laughs for that one. Number 2 is "other", number 3 is SanDisk, and number 4 is Microsoft, 2.6%." "There are over 5,000 accessories, they announce products before they want them to. NPD data shows iPod with 73.4% marketshare. "We think you're really going to like the Genius feature." Big cheers! "That's available today as a free download."ġ0:15AM - "Now let's talk about the iPod. yeah, that's a no-brainer though, isn't it Steve?ġ0:14AM - "Some songs I'm missing, some songs by other artists." Little Richard. and uh, I'm gonna buy 'Heartbreak Hotel' now let me make a playlist - and it's pulled together songs that go with that song." Ah, Buddy Holly. I can refresh, and here's songs that go with that song."ġ0:13AM - "Alright I'm going to buy music. Going back to music, I'm going to search for John Mayer." Oh joy. Priceless stuff.ġ0:12AM - "You get the idea." "Here we are watching HD on our iMac. It also works great for movies and TV shows." Ha, 'The Office' - the phone gag. and you know, play songs." Aretha! Nice.ġ0:11AM - "I can see music by genre." He's scrolling through panels. ![]() Automatically make playlists with just one click." Demo time!ġ0:10AM - "I've got albums, I can click to artists. ![]() but we're going to combine your info with other users, and as that happens Genius gets smarter and smarter." Tee hee!ġ0:09AM - "The results are tailored to your tastes and library. You can bring up the Genius sidebar which makes recommendations from the iTunes store." Ah, making that easier to sell eh?ġ0:08AM - "You've got your music library, you turn on Genius - it sends information about your library to iTunes. And it really works well."ġ0:07AM - "Let's say you're listening to a song, Bob Dylan, and you push the Genius button - 25, 50, 75 or 100 songs. It helps you rediscover music in your library. new browsing in iTunes, and something called Genius." well what do you know? "Old browsing wasn't efficient, in iTunes 8 you can look by album cover, and this new bar at the top let's you look at anything graphically in little tiles."ġ0:06AM - "This also scales to movies, TV shows, podcasts, but it will be used most for music."ġ0:06AM - "We're intro'ing a new featuring called 'Genius' - it allows you to make playlists from songs in your library that go together. and they're coming back in HD." About time.ġ0:05AM - "HD TV shows, accessibility. and you can watch them on your computer."ġ0:04AM - "We're introducing iTunes 8 today."ġ0:04AM - "NBC is coming back to iTunes." Big cheers "The Office is coming back, Monk, Battlestar Galactica, 30 Rock. You can buy them for $1.99 in SD, HD will be $2.99. It's enabled us to become the #1 music distributor in any format." Big applause for that one.ġ0:03AM - "So we're adding new content to iTunes. and we now offer over 3,000 apps for iPhone and touch."ġ0:02AM - "We've got over 65 million customers. It's the ubiquitous store and music player. "We've got some exciting stuff." he cracked a joke about the obit. Nice and subtle.ġ0:00AM - And the lights are coming down. Sweet.ĩ:57AM - Ah nice, The Doors - 'Touch Me' - is it some kind of sign? We're not gonna say it's not, okay?ĩ:59AM - It should be noted that this Doors jam is playing considerably louder than the other tracks we've heard. Rock indeed.ĩ:51AM - Oooh, 'Gimme Shelter' - suddenly the whole thing feels like a Scorcese picture.ĩ:53AM - Announcer: please turn off all cellphones and PDAs. 9:08AM PT - We're outside the center, journalists are milling about in preparation for the event! Everyone's roped in, kind of like a small pasture.ĩ:35AM - Hmm, Hurley from YouTube is here, wonder what new Rick Roll-enabling apps they'll be talking about today!ĩ:44AM - Okay, we're in and in our seats.
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